Telling My STORY

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Last week I attended a creative conference in Nashville called STORY. I’m lucky to work on a creative team that values travel and experiences, and thus sends members of the team on several “creative inspiration” trips each year. Groups have gone to SXSW in Austin; Art Basel in Miami; conferences in Venice, Berlin, Dublin and more. Nashville was my first opportunity to take one of these creative trips, and I was thrilled!

For one thing, STORY is extremely relevant to my work as a copywriter. The goal of the conference is to reawaken wonder, to unlock creativity and to encourage creatives to take the reins of writing the future of our culture.

For another, Nashville has an excellent food scene. Armed with my corporate credit card, I was ready to experience five days’ worth of the city’s best restaurants. Also, it was warm enough there to completely avoid wearing pants (70 to 100 degrees), which is perfect for fully experiencing the food scene. 😉

In addition to seeking inspiration and motivation for my professional creative work, I hoped to find the same for my personal writing. I have lots of ideas for this blog, but haven’t dedicated the time to realize them. I’m a perfectionist when I write and tend to edit myself as I go along, so a writing stint can easily grind to a halt if I find myself stuck on the perfect way to express a thought.

I also tend to write with the intention of publishing the end result on this blog, so any number of doubts can stop me from actually finishing a post: Is anyone even going to care if I write this? What if people do read it, but it’s too ______ (boring, negative, annoying, etc.)? And so something I began writing as a way to express myself becomes weighed down by my concerns about what others will think of it. I toss my ideas into a bag, add a few boulders of self-doubt, push it overboard and watch it sink into oblivion.

The good news is that I did get some inspiration and strategies for doing fearless creative work. And the even better news is that this blog is entirely mine—I’m not beholden to advertisers or sponsors who are concerned with what I should or shouldn’t say—and it really doesn’t matter what anyone thinks. That’s hard to remember in this day and age when trolls are everywhere, sharing their unsolicited thoughts on how everyone should live their lives and how they should or shouldn’t share them online, but I’ll try.

The main thing holding me back from writing right now is the fact that I’m not running. I’m frustrated. I’m sad. And I don’t want to be the injured runner who dwells on it and spreads negativity. I don’t want to be ungrateful about the fact that my injuries are not nearly as bad as any number of other people’s injuries.

But still, I can’t deny the way I feel. I know reading about the experiences of an injured runner isn’t nearly as exciting or inspirational as reading about successful training runs and getting faster, but the people who don’t want to read it can skip it. Now more than ever, I need to write.

It’s difficult to sum up everything I learned at STORY—although I’ll have to do just that for a presentation at work—but here are a few nuggets of wisdom that are inspiring me now:

“Don’t be so obsessed with perfecting your craft that you lose your creativity.“ —Brad Montague

"Your worth and value are present right now [as a caterpillar]; don’t wait for a beautiful butterfly transformation.” —CJ Casciotta

“Process > perfection; being real is important and valuable.” —CJ Casciotta

“Don’t talk about it, be about it. There are a lot of talkers and not a lot of doers. Which one are you?” —Kevin Carroll

Follow along in real time @dev.on.running.

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